To make infographics the quickest growing
type of content on the web, B2B companies are working really hard to help. On
LinkedIn, a recent survey was conducted by the B2B Technology Marketing Community,
almost fifty percent of people who responded found infographics, an excellent
and effective marketing tactic for the content industry. Some of the reasons
behind it, are:
- Infographic submission sites tell a story. The prospective
customers might be interested to hear about how the company got started. You
may have got a compelling ‘Then and Now’ story to tell. With the help of the
combination of text, data and graphics; the infographic submission sites can tell a story in an engaging and
concise manner. They also help in building the brand awareness and provide you
the position of thought leader in the industry.
- The
infographics can explain a hard process quite simply. Consider you are a
service provider in the world of B2B. You want to explain a process which
clients find difficult to understand. A proprietary service delivery or client
on-boarding process or can be the examples. However, taking the help of an
infographic to showcase the process visually is more enticing than bombarding
the clients with a number of words and explanatory text which is not read most
probably.
- The infographic submission sites
showcase important statistics. You can choose a way to bore your clients with
PowerPoint presentations, spreadsheets and charts which may be filled with
statistics or in the other option, you can design an image that explains the
same thing more attractively and in a user friendly manner. These infographics bring
together a range of statistics to make a concise and clearer argument or
otherwise conclusion.In case you are ready to join the bandwagon of these infographics, keep the following tips in mind:
- Provide
graphics and text, both. Your goal should be to describe a service or product
using both graphics and words. Together, they will be compiled as a more
informative and compelling story.
- Make
infographics that can go viral. Infographics are more enthusiastically
mentioned, linked and shared in blogs and websites. In order to increase your
chances of gaining popularity, include in your site the social networking
plugins that would make it easy to share your articles on Facebook, Twitter and
Pinterest, etc. An embed link can also help your infographic go viral.
- Let your infographics speak for themselves. Though most of the infographics are related to your product or services, sometimes you can get a buzz going about them on their own. Some of the infographic sites submit infographics as well like Infographic of the day and daily infographic.
